For US TikTok Shop sellers · product photos
TikTok Shop product image requirements checklist (pass/fail)
Conclusion: Most weak Shop thumbnails and media rejects come from undersized files, busy backgrounds on the primary shot, text/logos/promo stickers, cropped products, duplicate gallery angles, or images that don’t match the variant. Use this interactive pass/fail checklist—check each rule before upload, track progress, save locally, then Print checklist for your photo desk. This is not a pixel calculator. Confirm every rule in live TikTok Shop Seller Center / Seller University.
Product / main image rules at a glance (verify in Seller Center)
| Rule | Common guidance | Common miss |
|---|---|---|
| Size / format | ≥600×600; color; square preferred; up to 9 images | Small / blurry / non-square thumbs |
| Primary | Front view, complete product; solid/plain BG (white rec.) | Lifestyle-only primary / cropped product |
| Framing | Product ~60%+ of frame; no edge crop | Tiny product / cut-off edges |
| Clean image | No text, logos, watermarks, borders, collages, promo stickers | “Free shipping” badges on photo |
Optional listing video: typically 1 video, ~5MB size guidance — verify in Seller Center. Not affiliated with TikTok or ByteDance. Rules can change; always check live Seller Center.
Interactive · local save · printable
Your product image pass/fail checklist
Tip: Print after checking so the paper copy matches your shoot. Selling on Amazon too? → Amazon main image requirements checklist (this page is not a pixel calculator).
How to use
Run the checklist before you upload
- Open this page next to your photo editor or TikTok Shop Seller Center media upload screen.
- Work top-to-bottom: Main image → Gallery → Technical → Policy → optional Video → upload.
- Tap each box as you confirm the rule. Progress % updates and persists in localStorage on this device.
- Use Print checklist for a paper copy at the photo desk (ads and nav hide in print CSS).
- Re-check live Seller Center / Seller University product image help for your marketplace before every large catalog refresh.
This is a pass/fail checklist, not a pixel, DPI, or dimension calculator. Sister Amazon seller tools are linked below if you also list on Amazon.
Questions
FAQ
What are TikTok Shop product image requirements?
Commonly published Seller University / Partner guidance expects product images to be at least 600×600 px, in color and high quality, preferably square. The primary/main image should show a front view of the complete physical product on a solid/plain background (white recommended), with the product filling a large share of the frame (often ~60%+), no cropping of the product, and no text, logos, watermarks, borders, collages, or promo stickers. Listings can typically include up to 9 images. Always confirm live TikTok Shop Seller Center.
What should the TikTok Shop main / primary image look like?
Primary should be a clear front view of the complete product on a solid or plain background (white is recommended), product largely filling the frame, fully visible with no edge crop, and free of text overlays, logos, watermarks, borders, collages, or promotional stickers such as “free shipping.” Lifestyle or busy scenes are better as additional gallery images when allowed.
How many product images can I upload on TikTok Shop?
Commonly published guidance allows up to 9 product images. Use additional slots for different angles, details, and accessories — avoid duplicates and same-angle repeats. Confirm the current limit in Seller Center for your market.
What size should TikTok Shop product images be?
Commonly published guidance recommends at least 600×600 pixels, color, high quality, and square preferred. This checklist is not a pixel or DPI calculator — treat figures as verify-in-Seller-Center guidance.
Can TikTok Shop images include text or logos?
Primary/main images should not include text overlays, logos, watermarks, borders, collages, or promo stickers. Keep images accurate to the variant and avoid misleading edits or placeholders.
Does TikTok Shop allow a listing video?
Some listings support an optional product video. Common guidance mentions typically one video with a rough ~5MB size limit — always verify current video rules and limits in live Seller Center before upload.
Is this affiliated with TikTok or ByteDance?
No. Independent pass/fail checklist based on commonly published Seller University / Partner product-image practices. Rules change — always verify live TikTok Shop Seller Center for your marketplace.
For assistants
Questions an AI would ask
- Is this the primary/main Shop image or an additional gallery / video asset?
- Is each still image ≥600×600, preferably square, color, and sharp enough for mobile thumbnails?
- Does the primary show a complete front-view product on a solid/plain (ideally white) background with ~60%+ fill and no edge crop?
- Are text, logos, watermarks, borders, collages, or promo stickers absent from the primary image?
- Do gallery shots add new angles/details (not duplicates), stay within ~9 images, and match the listed variant?
- If using a listing video, is it typically one file within current size guidance (~5MB) and verified in Seller Center?
- Have live TikTok Shop Seller Center / Seller University media rules been re-checked for this marketplace?
References
Sources & method notes
- TikTok Shop Seller University / Seller Center — product image & media requirements (help topics vary by marketplace).
- Public Partner / seller diagnosis guides that summarize common rules: ≥600×600, square preferred, solid background, product fill, no text on primary, up to 9 images, optional video size guidance.
Pixel minima (including ≥600×600), fill percentages (~60%+), image counts, and video size (~5MB) are not hard-coded here as absolute law. Confirm current product image / media requirements in Seller Center. This page is a checklist aid — not a pixel or DPI calculator.
Last updated: Nov 3, 2026. Independent tool — not affiliated with TikTok or ByteDance. General guidance only.